Frequently Asked Questions

Management starts at $2,000/month on a four-month engagement. Ad spend is separate and paid directly to Meta — most clients start between $1,500 and $3,000/month there. If you'd rather start smaller, a one-time account audit is $1,200, fully credited toward your first month if you move forward. On our call I'll tell you honestly which makes sense for you, or whether advertising is the right spend at all right now.

No. My management fee is separate from your advertising budget. Your ad spend goes directly to Meta from your own account — I never take a cut of it.

Most campaigns go live within 7–14 business days of the discovery call. That covers strategy, account setup, creative development, and Meta's review process.

Some businesses see leads in the first few weeks. Others need a testing period to find the right audience and message. I'll tell you upfront what a realistic timeline looks like for your business, and you'll see exactly what's happening during the testing phase rather than waiting in the dark.

Yes. Your business owns your Meta Business account, Facebook Page, Instagram account, and all advertising assets. I manage campaigns on your behalf inside your account — full transparency, full control, and nothing to untangle if we ever part ways.

I handle strategy, setup, management, and optimization. You'll get regular updates, and I'll come to you when I need business insight or creative input only you can provide. Expect about an hour or two a month.

I write the copy, design the graphics, and direct the creative. Wherever possible we use photos and video you already have. If new assets are needed, I'll give you a simple shot list. You approve everything before it runs.

Good — that means there's data to work with. My Ads Audit is built for exactly this situation: I go into your account, find where budget is leaking, and give you a prioritized plan. It's often the fastest win available, and the cost is credited toward your first month if we go on to work together.

Twenty minutes on your business, your goals, your customers, and where the growth is. I'll answer your questions, explain how I work, and recommend a clear next step. No pitch, no pressure — and if I'm not the right fit, I'll tell you that too.

The first month is about building the foundation: setting up campaigns, establishing tracking, testing creative and audiences, and giving Meta enough conversion data to learn. Months two through four are where we can use that data to test, optimize, refine what’s working, and build momentum.A shorter engagement doesn’t give the strategy enough time to mature. Four months allows us to evaluate performance based on meaningful data and make informed decisions, rather than judging the work before it has had a chance to perform.