Meta Ads Case Studies
Real campaigns. Real businesses. Measurable outcomes.
Need more customers through the door?
Chocolate Boutique — Retail & Experience Marketing
3X
ad spend Return
+20%
Total Sales
2X
Tour Bookings
100%
Holiday Sell-Out
The Challenge
What I Did
A destination chocolate boutique needed to increase awareness, drive foot traffic, fill bookable in-store chocolate and wine tastings, and maximize holiday sales during a compressed three-month selling window.
Built and managed a full-funnel Meta advertising strategy from October–December, combining local awareness, seasonal product promotion, and experience-focused campaigns. Creative and offers were designed to move customers from discovery to store visits, online & in-store purchases, and tasting reservations.
Need more appointments?
Veterinary Care — Local Market Campaigns
3.5X
AD SPEND Return
+30-40%
Booked Appointments
-25-35%
Acquisition Cost
The Challenge
What I Did
Individual hospital locations competing for appointments in crowded local markets, with no consistent way to turn ad spend into booked visits.
Built and ran location-level campaigns with targeting and messaging tuned to each market, then structured tracking so every dollar could be traced to an actual appointment.
Need profitable online sales?
National Supplement Brand — E-Commerce
2.5X
ROAS Outcome
Profitable
Growth Strategy
The Challenge
What I Did
An online supplements store that needed Meta advertising to produce measurable, profitable sales — driving qualified website traffic, converting customers, and contributing to sales across the full customer journey.
Built full-funnel campaigns with revenue tracking, tested messaging and offers continuously, and scaled what returned profit while cutting what didn't.